GBM Law, a personal injury law firm in Columbus, Ohio, was running a failing PPC campaign through a previous agency — suffering low lead volume at unsustainably high cost, with no proper lead attribution in place. Their website, originally built in 2010, had conflicting custom code, was slow, and was not mobile-friendly, hurting their organic search rankings. They were not ranking for any target keywords.
OppGen completely restructured GBM Law's paid search accounts and built custom landing pages for each practice area (workers comp, vehicle accidents, dog bites, etc.), each with accurate tracking codes for proper lead attribution. OppGen also rebuilt the website from scratch to be fast, mobile-friendly, and SEO-optimized; corrected their Google My Business listing; and optimized on-page content to rank for target keywords.
GBM Law is a personal injury and civil litigation law firm based in Columbus, Ohio. The firm was struggling with a failing PPC campaign run by a previous agency — characterized by low lead volume, high cost per lead, and no lead attribution infrastructure. Their website, built in 2010, was slow, mobile-unfriendly, and not ranking for any target keywords. OppGen identified the opportunity to dramatically improve digital performance in a highly competitive legal segment by restructuring paid search, implementing proper tracking, and rebuilding the firm's entire digital presence.
OppGen overhauled GBM Law's paid search accounts on Google Ads, created custom landing pages with tracking codes for each practice area, rebuilt the website from the ground up for speed and mobile compatibility, corrected the Google My Business listing, and executed an on-page SEO strategy targeting key search terms. After four months of consistent effort, GBM Law saw month-over-month lead growth from PPC. Organic rankings climbed from pages 2–3 to page 1 for multiple target keywords. Overall results included a 273% increase in leads compared to 2018, a 54% decrease in cost per lead, and a 40% increase in the total number of cases opened.
No direct client testimonial was provided in the case study.
