SaaS & Technology · United States

CoachCare x Stellar: 10X Engagement Leap with Smarter Campaigns

Paid Search CRO Web Design / Development Analytics / MMM

The challenge

CoachCare needed to improve their paid advertising efforts, as they were generating lower quality leads at a higher cost per acquisition.

The approach

Stellar implemented a multi-pronged strategy including custom landing page design optimized for conversions, continuous A/B testing for data-driven ad refinement, granular keyword targeting for relevant traffic, the Wedge Method using low-friction offers leading to primary conversion goals, and refined conversion tracking for accurate measurement.

The full story

CoachCare is a B2B patient engagement and remote patient monitoring platform based in New York, NY, serving the healthcare technology sector. The company partnered with Stellar to overhaul their paid advertising efforts, which were generating lower-quality leads at a high cost. The opportunity lay in leveraging smarter campaign strategies to dramatically improve lead quality and reduce acquisition costs. Stellar deployed a comprehensive approach including custom landing page design, continuous A/B testing, granular keyword targeting on Google Ads, the Wedge Method to guide prospects through low-friction offers toward primary conversion goals, and refined conversion tracking for accurate performance measurement.

Platforms used included Google Ads and Meta (Facebook Ads). Within the first six months of the engagement, CoachCare achieved a 1042% increase in total conversions, a 327% improvement in conversion rates, and an 81% reduction in cost per acquisition. The CEO and Co-Founder noted the team delivered higher quality leads at nearly a third of the previous cost and even helped improve their sales follow-up and close rate. CoachCare's leadership described Stellar as 'a truly experienced team' and 'a gem in the digital marketing space,' recommending them for Google Ads, Facebook Ads, and CRO work.