Ordermark's ad campaigns were scattered and underperforming, resulting in poor lead quality and high cost per lead, limiting their ability to drive restaurant sign-ups at scale.
Stellar optimized Ordermark's ad campaigns and revamped landing pages through custom landing page design, paid social budget optimization and audience testing, granular keyword targeting, custom ad creative strategy and messaging, and strategic pop-up testing to maximize conversion opportunities.
Ordermark is a B2B SaaS restaurant technology company based in Los Angeles, CA, that simplifies online ordering for restaurants by aggregating and routing food delivery orders through a single platform. Facing scattered ad campaigns, poor lead quality, and high cost per lead, Ordermark partnered with Stellar, to transform their digital advertising efforts. Stellar identified the opportunity to drive scalable restaurant sign-ups by consolidating campaigns with data-backed strategies. The approach included custom landing page design optimized for conversions, paid social campaigns with budget optimization and audience testing, granular keyword targeting for relevant traffic, full custom ad creative strategy and messaging, and strategic pop-up testing.
Platforms leveraged included Google Ads and Meta. In the first six months, Ordermark achieved a 1,970% increase in total conversions, an 88% improvement in conversion rates, and a 48% reduction in cost per acquisition. Within the first few weeks alone, cost per conversion dropped by more than 20%. The Director of B2B Marketing at Ordermark noted: 'Ad strategy is where the Stellar team really shines.
They've identified opportunities and built testing cadences to capitalize on them, successfully lowering our cost per conversion by more than 20% in the first few weeks.'
