Design without limits: How Stellar unlocked exponential growth for Penji

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Penji is a Camden, NJ-based B2B company offering unlimited on-demand graphic design services to businesses across the US. Despite being a leader in their space, Penji faced challenges finding an agency partner that could independently understand their brand and scale advertising without heavy oversight. Stellar identified the opportunity to overhaul Penji's ad strategy by optimising conversion paths, improving landing pages, and expanding paid campaigns across multiple platforms. Stellar’s approach included paid social campaigns with rigorous budget optimisation and audience testing, fully custom ad creative strategy and messaging, competitor brand-term targeting to capture market share, strategic pop-up testing for conversion maximisation, and retargeting campaigns for previous site visitors.

Within the first six months of the engagement, Penji achieved a 714% increase in total conversions, a 155% improvement in conversion rates, and a 35% reduction in cost per acquisition. The CEO of Penji noted that the quality of creative and copy was far superior to any previous agency partner, and that the team could be fully trusted to design and launch campaigns independently. This case demonstrates how a data-backed creative strategy combined with multi-platform paid media execution can drive exponential growth for a subscription-based B2B services brand.