Cyncly, a global software company, had acquired multiple brands and needed to sunset 16 sub-brands, consolidating all domain authority into the parent Cyncly domain without losing existing rankings or organic traffic.
Planned and executed a multi-brand SEO migration using Semrush and Screaming Frog. Mapped redirect strategies, transferred link equity, and consolidated content to ensure minimal ranking loss while building the Cyncly parent site's authority.
Cyncly is a global B2B software company that had grown through multiple acquisitions, resulting in 16 separate sub-brands operating across different domains. The challenge was to sunset all 16 sub-brands and consolidate their accumulated domain authority and organic rankings into the single parent Cyncly domain — a complex technical SEO undertaking with significant risk of traffic and ranking loss if mishandled. Passion Digital planned and executed a comprehensive multi-brand SEO migration using Semrush and Screaming Frog as core tooling. The agency mapped detailed redirect strategies for each brand, ensured link equity was transferred effectively, and consolidated content in a way that preserved ranking signals throughout the transition.
The goal was to build the Cyncly parent site into a strong, authoritative domain while minimising disruption to existing organic performance. The project successfully resulted in all 16 brands being sunset and consolidated, with brand authority transferred to the parent Cyncly site. This case study demonstrates Passion Digital's capability in large-scale technical SEO migrations for enterprise-level SaaS and technology clients managing complex multi-brand digital portfolios.
